A beautiful website is useless unless it attracts visitors. Once I build your website, my strategy is to ensure that your website gets put in front of the right eyes, driving the right traffic to your website. Search engines like Google tell buyers which sites are most relevant and credible. Keyword research is a practice used to find and research actual search terms people enter into the search engines when conducting a search. After my research I will use those keywords in order to achieve better rankings in search engines. Once a niche keyword is found, it is expanded upon to find similar keywords. there are a lot more practises that can be done in order to increase the chance of people finding your website such as in Social Media, Forums, Blogs and much more.